Bukukan 600 unit BMW dan MINI Bukti BMW Group Indonesia Tampil Cemerlang

Jakarta-Hingga hari terakhir pameran IIMS 2018, BMW Group Indonesia berhasil bukukan pemesanan kendaraan hingga lebih dari 600 unit kendaraan untuk brand BMW dan MINI. Peningkatan tersebut lebih dari 30% dibandingkan dengan hasil penjualan di ajang IIMS tahun lalu. Hasil ini mrmbuktikan  BMW Group Indonesia tampil cemerlang pada gelaran ajang otomotif tahunan ini.

“BMW Group Indonesia merasa sangat puas dapat tampil cemerlang di IIMS 2018 dan hadirkan Sheer Driving Pleasure untuk para pelanggannya di Indonesia,” ujar Karen Lim, President Director BMW Group Indonesia.

 

Dan BMW membukukan pemesanan tertinggi untuk model legendaris BMW Seri 3, yang selanjutnya diikuti BMW Seri 5 dan BMW X1. Sementara brand legendaris MINI mendapat aprediasi positif khususnya  MINI 3-Door dan All-new MINI Countryman sebagai dua model dengan penjualan terbaik selama IIMS 2018. Sekaligus menambah kesuksesannya, BMW Group Pavilion dengan luas 860 meter persegi di Hall D4 juga mendapatkan penghargaan booth kendaraan roda empat terbaik.

Antusiasme dan respon positif terhadap produk dari BMW dan MINI yang dipamerkan di IIMS 2018, melengkapi keberhasilan BMW Group Indonesia, terlebih untuk produk yang baru saja diluncurkan, yaitu All-new BMW X3. Kendaraan premium mid-size Sport Activity Vehicle (SAV) terbaru dari BMW Indonesia ini memberikan pengalaman baru berkendara dengan dinamis, efisien dan tangguh di segala medan. All-new BMW X3 menjadi  tolak ukur baru otomotif  di segmen medium SAV dalam hal desain, teknologi sasis ringan, kenyamanan, konektivitas dan pengalaman berkendara khas Sheer Driving Pleasure.

“Pencapaian cemerlang dari BMW Group Indonesia ini tidak hanya didukung oleh rangkaian kendaraan inovatif BMW dan MINI, namun juga merupakan hasil kerja keras, serta kontribusi oleh semua mitra yang terlibat. Termasuk di dalamnya karyawan BMW Group Indonesia, prinsipal diler resmi BMW Group Indonesia, BMW dan MINI Sales Consultant, Product Genius dan pihak lainya yang selalu tunjukkan dedikasinya selama 11 hari perhelatan IIMS 2018,” tutup Karen.

(gha; foto dokbmw

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